Don’t skip the foreplay if you want to get a conversionWe should imagine the online world just like the dating world — you want to appeal to someone (yes, you need to convince them that you are…May 4, 2021May 4, 2021
Conversion rate optimization is not marketing — what companies are missing by not seeing the full…Most of the companies I have worked with put their CRO (conversion rate optimization) team into the marketing department and did not…Apr 7, 2021Apr 7, 2021
Why most companies are not as customer centric as they thinkCustomer centricty is what most companies strive for without even knowing what it means. It is not just about how you handle the after…Mar 26, 2021Mar 26, 2021
Agile Product Development — The power of CRO or how to make / lose millionsWhy you are playing with fire if your optimization team is lacking expertise and how this can cost you millions:Mar 18, 2021Mar 18, 2021
